Challenge
Teak spent a decade building a retention engine loved by every free-to-play game studio that used it. But the brand didn't reflect that. The website hadn't been updated since 2015. The positioning was generic. Sales came entirely from referrals—and when those dried up, growth stalled. The founders knew they needed to show up differently in the market, but marketing felt uncomfortable and kept getting deprioritized. The product was exceptional. The brand made them invisible.
Transformation
We repositioned Teak as "the retention engine behind top-grossing F2P games"—purpose-built for free-to-play mobile games, not ecommerce. We refreshed the brand identity, rebuilt the website, and gave them clear, confident language that matched what studios already knew: Teak turns real-time player behavior into personalized, reward-driven messages that keeps players coming back and boosts lifetime value—without dev cycles or complexity.
Result
Within two months of launch, website traffic increased 33% YoY. Direct traffic rose 25%, while organic search traffic nearly tripled. Teak's average search position jumped from 31 to 11—moving them from invisible to competitive in high-intent searches.
Services
Positioning
Brand Identity
Website
All Works
