Challenge
Lorikeet built one of the most sophisticated AI agents for customer support—genuinely superior technology. But in a market where every vendor claims to be "autonomous" and "human-like," sameness was eroding credibility. Lorikeet risked being seen as another chatbot in a crowded field.
Transformation
We repositioned Lorikeet to stand for precision over volume—for companies where quality matters and mistakes are costly. The new brand doesn't shout. It proves. We redesigned the visual identity, rebuilt the homepage as an interactive demonstration of the product's intelligence, and launched a customer story hub that shows Lorikeet's difference in action.
Result
Monthly sales meetings tripled from 30-40 to 100-150, organic traffic increased across the board, and Lorikeet began surfacing in AI-powered search. The repositioning attracted the right buyers, strengthened demo conversion, and gave investors the confidence to close a $35M Series A.
Services
Positioning
Brand Identity
Website
All Works
