Novo

Novo

Turning paid traffic into qualified pipeline

Turning paid traffic into qualified pipeline

Challenge

Novo built a powerful financial platform for small businesses, but their website didn't reflect it. The design felt dated, messaging lacked clarity, and marketing spend wasn't converting into new accounts.

Transformation

We rebuilt Novo's site around one insight: small businesses aren't all the same, so why should banking be? The new site—anchored by "Made for whatever you're building"—positions Novo as a partner, not a product. We redesigned the homepage, created audience-specific use case pages, built five product pages, and delivered a design system and voice guide in time for their Q4 goals.

Result

Bounce rate dropped 25%, engagement rate rose 14%, and time on site increased—turning traffic into qualified pipeline.

Services

Messaging

Website

Marketing Campaign

"Work is Play struck the perfect balance between pushing creative boundaries and respecting ours. Despite a near-impossible seven-week rebrand timeline, they made the process both efficient and enjoyable."

"Work is Play struck the perfect balance between pushing creative boundaries and respecting ours. Despite a near-impossible seven-week rebrand timeline, they made the process both efficient and enjoyable."

"Work is Play struck the perfect balance between pushing creative boundaries and respecting ours. Despite a near-impossible seven-week rebrand timeline, they made the process both efficient and enjoyable."

Steph Lusby, Director of Design at Novo

Steph Lusby, Director of Design at Novo

Steph Lusby, Director of Design at Novo

All Works